CY1 Partnership Scorecard

Barstool Sports × Performance Golf

Strategic partnership delivery, measured against booked goals. Where progress gets personal.

Flight Jun 22, 2026 – Jun 30, 2027
CY1 media investment $1.2M
Data as of Aug 4, 2026

Topline

Delivery to date

Impressions delivered

1,828,009

9.29% of 19,680,000 booked goal

Engagements

4,611

Across aired deliverables

Deliverables aired

5 / 73 tracked

Contracted units on calendar

Affiliate link clicks

173

Barstool links and codes

Tracked conversions

1

New paid PG1 user

Delivery per Barstool's reporting rollup; their summary currently omits ≈61K reported impressions (Facebook, TikTok, and YouTube Shorts rollup gaps flagged with Barstool). Contract IO guarantees 21.44M impressions; 19.68M are booked to date.

By franchise

Impression delivery against booked goals

Fore Play On track
757,589 of 5,360,000 14.13%
Pardon My Take On track
1,070,420 of 6,310,000 16.96%
Spittin' Chiclets Attention
0 of 4,510,000 0%

First host read aired Jul 28, still unreported by Barstool.

Barstool Chicago Attention
0 of 3,500,000 0%

Aug 1 Sim Day unconfirmed.

Barstool Classic Scheduled
0 delivered · no goal assigned

Activation dated Nov 1.

Aired

Completed deliverables

Five units aired between Jul 23 and Jul 28.

Fore Play — Host Read #1

Jul 23Ep. 883

Impressions 63,062
Engagements 312
Episode YT views 18,520

Impressions are Barstool-reported. Episode YouTube views refresh daily.

Fore Play — Shortform #1

Jul 23

Blended cross-platform 297,227
Engagements 1,402
IG views207,644
X49,701
Story14,846
Facebook8,223
TikTok4,723
YT Shorts12,090

Pardon My Take — Host Read #1

Jul 27Largest single delivery to date

Impressions 540,732
Engagements 21

Impressions are Barstool-reported.

Pardon My Take — Shortform #1

Jul 27

Blended cross-platform 306,488
Engagements 2,890
IG views123,898
X102,695
Story30,892
Facebook15,473
TikTok7,529
YT Shorts26,001

Spittin' Chiclets — Host Read #1

Jul 28Unreported

Status Aired on schedule

Metrics pending from Barstool.

Two currencies, kept separate by design: impressions are Barstool's blended delivery metric; views are platform-reported first-party numbers from PG's analytics pipeline. Blended totals combine PG's Instagram views with Barstool-reported figures for platforms outside our pipeline.

CPA bonus

Cumulative bonus milestones

New paid PG1 users acquired via Barstool links and codes unlock cumulative bonuses. Early flight — conversion tracking live since Jul 23.

Total link clicks 173
Pardon My Take 89
Fore Play 56
Spittin' Chiclets 24
Barstool Main 4
Tracked conversions 1

Contract units

Deliverable progress

Aired against contracted, with what is currently booked on Barstool's calendar.

⚠ marks lines where the booked count sits below contracted. A dash means the booked count was not separately noted.
Franchise Deliverable Aired Contracted Booked Notes
Fore Play Host Reads 1 12 12
Shortform 1 10 8⚠ Two units short of contract
Longform 0 4 0⚠ No longform booked
Breaking Series 0 2 2 Sep 11 · Oct 1
Talent Socials 0 6 — Window Dec–Feb
Pardon My Take Host Reads 1 4 —
Shortform 1 4 — Unmatched Mar 1 slot on Barstool's calendar
Longform 0 4 2⚠ Two units short of contract
Talent Socials 0 3 — Window Sep–Jan
Spittin' Chiclets Host Reads 1 6 4⚠ Two units short of contract
Shortform 0 4 4
Longform 0 4 2⚠ Two units short of contract
Talent Social 0 1 1 Oct 1
Chicago Golf Sim Days 0 2 2 Aug 1 unconfirmed · Dec 1
Tentpole Barstool Classic activation 0 1 1 Nov 1

Next six weeks

Upcoming from Barstool's media calendar

  1. Aug 19 Fore Play Shortform #2
  2. Aug 20 Fore Play Host Read #2
  3. Aug 27 Fore Play Host Read #3
  4. Sep 3 Fore Play Host Read #4
  5. Sep 9 Pardon My Take Host Read #2
  6. Sep 10 Fore Play Host Read #5 + PFT personal social
  7. Sep 11 Breaking Series (Presenting Sponsor)
  8. Sep 15 Fore Play Host Read #6
  9. Sep 22 Hank personal social
  10. Sep 23 Fore Play Shortform #3

Creative lock: Barstool requires copy/asset updates by the Wednesday prior to drop week.

Watch items

Open items, in priority order

  1. Booked vs contracted gaps — Fore Play longform 0 of 4 booked (Barstool's calendar carries unmatched "Riggs vs H8ers" sponsor slots Nov 2 and Dec 7 — mapping under clarification), Pardon My Take longform 2 of 4, Spittin' Chiclets longform 2 of 4, Chiclets host reads 4 of 6, Fore Play shortform 8 of 10.
  2. Barstool's calendar is unscheduled after Mar 11, 2027 — the back third of CY1 is unbooked.
  3. Spittin' Chiclets Host Read #1 aired Jul 28 and is still unreported by Barstool.
  4. The Aug 6 Fore Play host read was dropped from Barstool's calendar, replaced by a new Nov 5 slot.
  5. Barstool Chicago Sim Day #1 (Aug 1) is unconfirmed and unreported.
  6. Barstool's summary rollup omits ≈61K of its own reported impressions — flagged for correction.